As Diwali
nears, the markets in Jatani, a lively town near Bhubaneswar, have become a
vibrant center of activity, filled with energy and festive anticipation. Stalls
are packed with traditional Diwali essentials such as colorful rangoli powders,
clay lamps, and intricately crafted decor, attracting crowds eager to celebrate
the Festival of Lights.
Local
vendors report a surge in demand for various items, especially firecrackers and
traditional clay lamps, known as diyas. A seasoned wholesaler shared, “We've
been setting up our Diwali stall here for many years. This year, we have a
selection of over 600 diya designs, including the popular akasha deepam, tulasi
deepam, water diyas, and floating candles. Customers are specifically asking
for colored diyas and improved quality over last year. Our products come from
sources in Tamil Nadu, Maharashtra, Kolkata, and Gujarat, and prices start as
low as Rs 30.”
The
enthusiasm is equally strong among shoppers. Subhransu Sekhar Jena, a customer,
noted, “For me, clay diyas are the essence of Diwali. They add a genuine feel
to the celebration, even if they cost a little more.” Another shopper,
Soubhagya Jagadev, expressed a similar sentiment, saying, “Earthen diyas feel
more eco-friendly and carry a deeper significance for worship.”
Customer
Bhaskar Ghadai shared, “I always choose clay diyas over other types. The range
of designs here is impressive, and it adds so much to the Diwali experience.
After all, it’s Diwali—let’s celebrate properly.”
Diwali, set
for October 31 this year, is set to transform homes with colorful rangolis,
rows of diyas, and sparkling fairy lights. Prayers to Goddess Lakshmi, festive
treats, and gift exchanges will add to the day’s joy. As fireworks illuminate
the night sky, Diwali 2024 promises to bring people together in a joyful celebration
of prosperity, unity, and hope for the future.